Honda Accord Commercial
Difficult is worth doing: Honda Accord Live TV Ad
19 skydivers will have three minutes and 20 seconds to spell out the word Honda, inspired by the car manufacturer's new advertising strapline: "Difficult is worth doing".
Organisers were yesterday hoping the weather in Spain would hold as the team practised. "There will be no time delay and no CGI [computer-generated imagery]. If it works, people will know who it's for. If it doesn't, they won't," said Ian Armstrong, Honda's manager of customer communications.
The stunt is a means of gaining publicity for Honda's new multi-million pound ad campaign, which features 45 skydivers promoting the Honda Accord by creating a series of shapes over the Mojave desert to reflect new features on the car.
Honda Ad
2009 Mazda 6 vs. 2008 Honda Accord vs. 2008 Nissan Altima
SEE THE FULL COMPARISON:
http://www.edmunds.com/insideline/do/Drives/Comparos/articleId=131667?tid=edmunds.il.home.photopanel..1.*
Our recent test of the 2009 Mazda 6 s Grand Touring showed us that Mazda can still offer sporting dynamics in its all-new family sedan, even while providing more room, more features and more power. We were concerned that the sporting spirit of the last-generation, fun-but-snug Mazda 6 might have been lost in the search for commercial success, but we came away believing this new car still has that zoom-zoom thing.
Like Mazda, we believe a family sedan can be lively as well as practical. So to gauge the way in which the 2009 Mazda 6 fits into the new world of family sedans, we figured a comparison is in order. A 2009 Mazda 6 s Grand Touring would be our starting point.
Then we enlisted the 2008 Nissan Altima 3.5 SE with its continuously variable automatic transmission. It's the car that most people consider to be the sportiest in this category, matched with a transmission that shatters all expectations about CVTs. (We know this car is available with a manual transmission, but we also know the CVT is a better choice. Trust us.)
The all-new 2008 Honda Accord is the standard of the category, the winner of our last comparison test of family sedans. A 2008 Honda Accord EX-L Navi matched up nicely. Hailed for its value, refinement and excellent quality, the well-mannered Accord would challenge the Mazda's practical abilities.
And so we began our family sedan comparison test, and we're wondering how far the Mazda 6's fun-o-meter has swung away from "I could use a Red Bull" toward "My adrenal gland is sore and I need to grow up."




